Services

Usability and Graphic Design

Good graphic design leads to more frequent use of a product or site, which means more efficiency in your internal processes, and better customer understanding of a company. VMD offers a wide range of graphic design solutions to meet any organization's needs. The company has a talented graphic design staff with experience in contemporary web design and concepts.

Some of the highlights of VMD's graphic design implementation:

• User experience assessment
• Site interface layout and graphic design
• Information hierarchy development
• User experience testing
• Balancing the line between complete usability and the aesthetic. The user should find it easy to navigate, but also pleasing to the eye.
• Designing with social interface - the cause-and-effect expectations that users will have when interacting for the first time.

Some of the important considerations in interface design:

• Information Hierarchy

  Information Hierarchy should be the first step in developing a new site or application. Organizing the content or features into logical modules is vastly important in overall design.

• Visual Cues

  Visual cues can also help the user in determining the hierarchy of your information. Traits such as color, relative size and placement on the page are simple visual cues which are easily seen and understood inherently by almost everyone.

• Social Interface

  Most of the time, usability is the only factor considered in the actual interface of a product. Usability only answers the questions "How easy is it to use?" and "How quick can I learn it?" These questions completely ignore a concept in design called "social interface." Instead of "how easy is it to use," the social interface question would be "does it do what I expect it to do?"

  If a product does not behave in a way that a user expects it to, it can be extremely frustrating and obstruct learning of the product. This is why user hallway testing is so important. Users literally pulled from the hallway who have never seen the product before should be able to sit down and use it with absolutely no training, and feel no frustration in its use.